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Home | Confessions of a Hypocrite

Confessions of a Hypocrite

Driving home this evening listening to the radio, I heard Radiohead frontman, Thom Yorke, admit to being a hypocrite when it comes to climate change. My first thought was, “So am I”.

You see, on the one hand, I drive a 4×4 (there, I said it), I fly regularly to long haul destinations, I eat meat, I don’t always manage to buy plastic-free and I am definitely guilty of buying an outfit and wearing it once. Surely as a small business owner whose mission is to help other businesses reduce their environmental impact, that makes me the ultimate hypocrite. Doesn’t it?

On the other hand, I have chosen an energy provider that supplies 100% renewable energy and 100% carbon offset gas, I’m working to make my home more energy and water efficient, I have done a complete overhaul on my beauty products to reduce plastic & use sustainably sourced ingredients, I’m working hard to reduce waste (food waste is not so much an issue with a Labrador in the house), I eat veggie meals between 3 & 5 times a week, I regularly use public transport, keeping my average driving miles to around 4k a year, I have committed to never buying single use plastic drinks bottles or coffee cups and I do regular beach cleans.

Like many of you, I’m sure, I’ve watched over the past couple of years as ocean creatures have been strangled by plastic and extreme weather events have hit across our globe without mercy. We’ve seen children rise up to protest in support of their futures and animals disappear into extinction. I am definitely not perfect, but the reality is that none of us are. Isn’t it time we stopped shaming each other for the things we are doing imperfectly and start sharing the good to encourage each other? Surely, the last thing we want to be doing is alienating those who are just beginning their journey to reduce their own footprint, whatever that looks like.

So, if you want the advice of a self-confessed hypocrite, start small and keep working to be better. If we all commit to that, the impact could be immense.

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