B Corps: Business as a Force for Good
The concept of corporate social responsibility can be quite difficult to capture, so as it was B Corp month in February, I decided to highlight some amazing initiatives that have been implemented by B corporations globally. If you’re not familiar with B Corporations, you will no doubt recognise some of the companies below who are making it their mission to be a “force for good”.
COOK offer nutritious meals that are blast frozen immediately after they’re cooked by their in-house chefs to lock in all the flavour and nutrients that you’d expect from a home-cooked meal. COOK recognise the importance of giving back and so part of their business model includes offering 10% off their entire range to new parents to take the pressure off those early and very hectic days.
They also participate in “One Feeds Two” which means they provide a free meal to children in some of the world’s poorest countries every time they sell a meal from their kid’s range. So far, they’ve provided more than 1 million school meals through the scheme and they have a goal to provide at least another million meals by 2020!
Lily’s Kitchen are a natural dog food company that was born when the owner’s border terrier, Lily, started to develop a skin condition as a result of the food she was eating. In their own words, their “acts of goodness work as a force for good for pets and within the pet community”. These acts of goodness include donating meals to animal rescue centres across the UK.
Since 2016, they’ve donated over 750,000 meals to some very appreciative cats and dogs across the nation. Doggie lovers should definitely check out the video on their website, but I can’t promise it won’t make you a little teary.
Yep, not only are Ben & Jerry’s the genius inventors of ice cream flavours like Phish Food and Salted Caramel Core (I am powerless to resist anything salted caramel!), but their mission is to create prosperity for everyone that’s connected to their business. If you’ve ever fallen in love with one of their fudgy brownie flavours, then you have Greyston Bakery to thank. Greyston Bakery were founded in 1982 as a social enterprise committed to providing jobs and training for those facing barriers to employment, including criminal records and homelessness. In fact, 84% of their employees are from low-income communities and they’ve been working together with Ben & Jerry’s since 1987.
Patagonia started as a small company that made tools for climbers and today have expanded into a global powerhouse supplying clothing and accessories for skiing, snowboarding, surfing, paddling, fishing and just about any other activity you can dream up. For them, protecting the environmental health of our planet is at the core of their business, so much so that since 1985, they’ve pledged 1% of all sales to non-profit environmental groups globally. Not only that but back in 2016 on Black Friday, they donated 100% (yes, you read that right) of their sales to grassroots organisation working to create positive change for the planet.
Certified B Corporations are a new kind of business, committed to balancing purpose and profit. To achieve certification, B Corporations must meet the highest standards of verified social and environmental performance to help reduce equality and poverty and to contribute to a healthier environment. Whether you are a business looking to become a certified B Corp or a consumer who is casting your vote for the type of world you want to live in every time you invest your time or money, this certification really stands for something.
There are nearly 3000 certified companies across 60 countries worldwide. Head over to the B Corp website for more info by clicking here or get in touch with us if you are a business who wants to learn more about how to get certified.